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Raybestos Backpack Promotion Will Again Help Consumers Lighten their Load
FOR IMMEDIATE RELEASE
Josh Russell
Affinia Global Brake & Chassis
josh.russell@affiniagroup.com
Raybestos Backpack Promotion Will Again Help Consumers Lighten their Load
Celebrated ’08 promotion returns to offer free branded backpack with qualifying job
McHenry, IL —
June
11,
2009
- Making the most of summer is simple when you maximize the four B’s: barbeques, baseball, brakes and Raybestos brand® backpacks. After the program’s successful inception in the summer of 2008, the Raybestos backpack consumer promotion returns to offer consumers a free branded backpack with every qualifying Raybestos brake or chassis job. Consumers that receive a repair job including $60 worth of Raybestos® brand Professional Grade® or Advanced Technology® brake or chassis products from 6/15/09 through 8/31/09 will be eligible to receive the stylish red and black backpack by sending in a completed redemption card. In addition to the consumers, installers are also eligible to receive a free backpack by sending in a completed tally card after 20 qualifying brake or chassis product installations. “The response to the backpack program was so overwhelmingly positive last year that it was something we wanted to continue in 2009,” says Josh Russell, Vice President of Marketing, Affinia Global Brake & Chassis Group. “Whether the consumer keeps the backpack for themselves or uses it to send their kids back to school, it’s something helpful to lessen the stress associated with this busy time of year.” The Raybestos Rookie Promo Kit 09RAY19 is free to Raybestos Safety Center members and includes a counter card, 25 customer redemption cards, an installer tally card and a poster. Promo Kit 09RAY19 is also available to non-Safety Center members for $19. For complete backpack promotion details visit www.raybestos.com or call 800-323-0354 or inquire with your local Raybestos sales representative. Raybestos® brand brake and chassis parts are produced by affiliated companies in Affinia’s Global Brake & Chassis Group, the leading manufacturer of braking systems and chassis parts in the transportation industry. The brake line includes everything from brake drums to rotors, pads, shoes and hydraulic parts, while the chassis line features tie rods, ball joints, idler arms and sway bar links. Raybestos brand braking and chassis systems are also the only systems used by NASCAR’s Joe Gibbs Race Team in competition. For more information about Raybestos brakes, visit Raybestos.com. For more information on Raybestos Chassis visit RaybestosChassis.com. Affinia Group Inc. is a global leader in the on and off-highway replacement products and service industry. In North America the Affinia family of brands includes Wix® filters, Raybestos®, AIMCO® and BrakePro® brake products, and McQuay-Norris® and Raybestos™ Chassis parts. South American and European brands include Nakata®, Filtron®, Urba® and Quinton Hazell®. For more information, visit affiniagroup.com. Contact: Brendan O'Brien Bellwether Communications (262)639-9093 bobrien@thebellwethergroup.com
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